Omar Yunes, a leading entrepreneur from Mexico, won the prestigious Best Franchise of the World competition held on December 5, 2015. The event took place in Florence, Italy, and the award committee confirmed that Omar Yunes and his Sushi Itto franchise have played a major role in shaping the brand it represents through meaningful contributions. “I am excited with the feat, but I can confirm that I am a representative of the contributions of 400 employees. Additionally, the brand, Sushi Itto, helped significantly for this feat by giving enough room for innovations,” Yunes confirmed after being selected for the Award. It is confirmed that the event was attended various franchises from 34 countries that include Mexico, Argentina, Portugal, Italy, Hungary, France, Brazil, and more.
Interestingly, the BFW competition did not consider brand as a parameter for the Award. Instead, it filtered franchises with a number of parameters such as the influence of the franchise in the brand network, knowledge added to the brand, total savings proposed to the network, the motivation of employees, improvements suggested to the model. The Award committee confirmed that the recognition is given to Yunus’ franchise as it redefined franchising-franchise relationship through a number of factors. It included better management of information, proper implementation of control boards, accurate measurements in each unit, and more. Mexican dining and hospitality industry considered the Award as a recognition to the industry and hoped it would give a special place for the Mexican franchises in the international level.
Omar Yunes started his entrepreneurial journey at his young age, immediately after completing his education. He opened the first unit of his Sushi Itto franchise at the age of 21. In the later years, Yunes spent his time and efforts to expand the business by giving world-class dining experience. The franchise opened more units in the later years, and currently, it stands at 13 in numbers. Interestingly, his units are covering all the major cities of Mexico, and the number of units of his franchise comes almost 10% of all the Sushi Itto units. The franchise contested in the BFW world competition after winning BFW Mexico division in November 2015.